THE STAGE IS SET
The Origin
Where it Begins
Selected singers are invited to record in New York at Platinum Sound, the studio behind sessions for Whitney Houston, Beyoncé, Rihanna, Justin Bieber, Nicki Minaj, and more. Every invitee gets the session. Only one goes on to win the ultimate prize: a $100K pre-marketing campaign that launches her as America’s hottest new female singer. History does not repeat. It records. Platinum Sound, New york City, is the recording facility for this production only and is not a partner, co- presenter, or sponsor. It was co- founded by Jerry "Wonda" Duplessis and Wyclef Jean.
the prize
Beyond the Win
The prize is not a trophy. The selected singer records an album at Platinum Sound and steps into a $100K pre-marketing campaign built to launch her as America’s hottest new female singer. The session, the film around it, and the rollout are the win: a real record, a real introduction, and a voice positioned as the artist, not a contestant.
How It Works
The Competition
Apply
Female artists submit applications to be considered for the competition. A selection process identifies the most compelling voices.
Compete
Selected artists perform at Platinum Sound, where the stakes are real and every performance is an opportunity to prove they have what it takes to win.
Win
May the best artist win.